An anonymous comment on my blog also states it is operating, based on contacting Scunthorpe depot.
http://humbertransport.blogspot.com/2019/12/getting-short-straw-this-christmas.html
Stagecoach and Traveline East Midlands websites haven't been updated though to state it is operating.
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Thanks as well for copies of the email correspondence with Traveline
I have also had a member contact me via SMS who saw the 260 operating yesterday. I shall make contact with the relevant people with a view to confirming the position next week and also to try and get the correct information advertised next year. There has clearly been some form of miscommunication between Scunthorpe and the marketing people at Hull and Lincoln.